Employee Advocacy

What is Employee Advocacy?

Employee advocacy refers to employees promoting and speaking positively about their company to external audiences, such as potential clients, job candidates, or the public. Employees act as brand ambassadors, sharing their experiences and the company’s values through personal and professional channels, including social media and word of mouth.

Why it's Important

Employee advocacy is powerful because it helps build the company’s reputation and trustworthiness. Employees who advocate for the brand provide authentic, genuine testimonials that resonate more with external audiences than traditional marketing. What’s more, employee advocacy boosts employee engagement, as employees feel proud to represent their organization.

Employee Advocacy in Practice

In practice, employees might share positive company news, job openings, or their work experiences on their social media profiles. They may also speak highly of the company to potential candidates or customers in networking settings.

Benefits of Employee Advocacy

• Employees’ positive testimonials contribute to a more credible and trusted brand.
• Employee advocacy helps attract new talent who resonate with the company’s values.
• Employees who advocate for their company are typically more engaged and satisfied with their work.
• Employee advocacy serves as a low-cost yet effective form of marketing for the company.

Best Practices for Employee Advocacy Efforts

• Create a culture where employees are encouraged to share positive content about the company.
• Give employees resources, like branded content or stories, they can share easily.
• Celebrate employees who actively promote the company.
• Track employee advocacy to measure its impact on brand recognition and engagement.