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The Employee Engagement Glossary

A glossary for the everyday people leader.
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Recognition Campaigns

What are Recognition Campaigns?

Recognition campaigns are organized initiatives that focus on highlighting and celebrating employee achievements over a specific time period. These campaigns can include competitions, awards programs, or other initiatives that encourage ongoing recognition throughout the company.

Why They're Important

Recognition campaigns are important because they help maintain a consistent focus on employee contributions and reinforce a culture of appreciation. They also create excitement and engagement around recognition, motivating employees to strive for excellence.

Recognition Campaigns in Practice

For example, a company might run a "Quarterly Excellence" campaign where employees are nominated for their outstanding contributions, and the winners are celebrated with awards and public recognition.

Benefits of Recognition Campaigns for Organizations

  • Creates excitement and motivation around recognition.
  • Encourages employees to stay engaged and continue contributing to the company’s success.
  • Reinforces company values and culture through regular acknowledgment of achievements.

Best Practices for Recognition Campaigns

  • Make campaigns inclusive and accessible to all employees, regardless of role.
  • Tie recognition campaigns to company goals to align employee efforts with organizational objectives.
  • Ensure the recognition is meaningful and well-publicized to maximize its impact.