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The Employee Engagement Glossary

A glossary for the everyday people leader.
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Video-Based Recognition Campaigns

What are Video-Based Recognition Campaigns?

Video-based recognition campaigns use videos to highlight and celebrate employee achievements. These videos can feature personalized messages from leaders, team shout-outs, or highlights of an employee’s work, adding a personal touch to recognition efforts.

Why They're Important

Video-based recognition campaigns make employee recognition more personal and memorable. Videos are engaging, emotional, and can have a lasting impact, making employees feel truly appreciated.

Video-Based Recognition in Practice

A company might create a short video thanking an employee for their contributions, which is then shared across internal communication platforms or social media channels.

Benefits of Video-Based Recognition Campaigns

  • Adds a personal, emotional element to recognition.
  • Increases employee engagement by creating memorable moments.
  • Boosts morale through public acknowledgment.

Best Practices for Video-Based Recognition Campaigns

  • Keep videos short, sincere, and focused on the employee’s specific achievements.
  • Share videos widely to increase visibility.
  • Encourage employees to create their own recognition videos for peers.