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Effective Employee Engagement Ideas for the Modern Workforce

Written by Anya Leibovitch | Oct 1, 2024 1:39:11 PM

Employee engagement reflects the commitment, dedication, and energy team members bring to their roles, stemming from a strong emotional connection to their colleagues and their work.

In organizations that champion innovative employee engagement ideas, employees don’t just clock in and out; they take the initiative, follow through on tasks, and enthusiastically support their teammates.

Modern workers expect more from their employers than ever, and while employers seem to be trying to meet this need, it’s clear they’re often missing the mark; with nearly 70% of employees reporting feeling disconnected from their jobs, something’s got to give.

Gartner defines engaged employees as those who feel energized, find purpose in their work, and feel empowered to make meaningful contributions. As Millennials and Gen Z increasingly dominate the workforce, this kind of engagement is becoming even more important.

Team members who feel energized and excited are 31% more likely to remain with their organization and contribute significantly more.

In this article, we’ll explore effective employee engagement ideas that go beyond team lunches. These engagement ideas are tailored for the modern workforce, helping you cultivate an environment where team members thrive, feel valued, and are motivated to deliver exceptional results.

Employee Engagement Ideas for an Inclusive Culture

Diversity in the workplace goes far beyond just checking a box; when you bring together individuals of various genders, ethnicities, sexual orientations, ages, and experience levels, you create an ecosystem of perspectives that can propel your organization forward.

Though often used interchangeably, there are differences between diversity, inclusion and belonging. Diversity is the representation of different people in an organization, inclusion is ensuring that everyone has an equal opportunity to contribute, and belonging is ensuring that everyone feels safe to bring their full selves to work.

In an inclusive culture, employees are more likely to share their unique ideas with colleagues and managers.

If a team consists of individuals with similar backgrounds and experiences, it can lead to a limited range of ideas during brainstorming sessions. But when you mix things up with people who have diverse knowledge bases and viewpoints, you’re much more likely to generate creative solutions and inventive ideas.

Retention hinges on inclusion as well. If employees feel that their ideas and contributions are undervalued or ignored, they’re likely to seek opportunities elsewhere.

Creating a diverse and inclusive environment doesn’t just enhance employee performance and foster innovation; it can also boost your bottom line. Research from McKinsey & Company reveals that organizations in the top quartile for executive-level gender diversity are 25% more likely to experience above-average profitability than those in the lowest quartile. Furthermore, companies with high ethnic and cultural diversity are 36% more profitable than their least diverse counterparts. When leaders prioritize bringing on people of different genders, ethnicities, and cultural backgrounds, it can really pay off.

The Importance of Employee Engagement in the Modern Workplace

Employees are no longer willing to settle for jobs that don’t fulfill their desire for deeper connections, radical flexibility, personal growth, holistic well-being, and shared purpose—elements Gartner refers to as “The Human Deal.”

By prioritizing these aspects, organizations can create a modern workplace that engages employees and inspires them to thrive:

  • Deeper connections: Feeling understood through family and community connections, not just work relationships.
  • Radical flexibility: Feeling autonomous in all aspects of work, not just when and where it gets done.
  • Personal growth: Feeling valued through growth as a person, not just as a professional.
  • Holistic well-being: Feeling cared for by ensuring holistic well-being offerings are used, not just available.
  • Shared purpose: Feeling invested in the organization by taking concrete action on purpose, not just through corporate statements.

Workplaces are Getting More Complex

Workplaces are becoming increasingly complex, shaped by diverse employee backgrounds and evolving values. With a growing emphasis on collaboration and community, leaders must adapt their strategies to create a positive employee experience that boosts engagement and innovation.

To maximize each team member's potential, leaders must embrace the complexities of today’s global workforce. The outdated management principles behind employee value propositions (EVPs) no longer suffice. Short-term tactics to address long-term systemic challenges in the future of work won’t cut it.

Employee Values are Changing

Gone are the days when employees worked solely for a paycheck. Today’s workforce craves acknowledgment, growth opportunities, and the ability to bring their authentic selves to work. They want meaningful relationships with their employers and a sense of purpose in their roles. Organizations that overlook these desires risk higher employee turnover as workers seek environments that align with their values.

Diversity is at an All-Time High

In our post-pandemic reality, employees are reevaluating their career choices and assessing how their workplaces support them beyond financial compensation. The next generation of workers is motivated by their morals and values, and how their workplace treats them and others. This shift calls for a commitment to diversity, equity, and inclusion within organizations.

A diverse workplace means cultivating teams that reflect various genders, races, nationalities, abilities, and sexual orientations. Equity ensures that all employees have fair access to resources and opportunities, while inclusivity fosters a sense of belonging. When employees feel valued and supported, trust and motivation flourish, leading to greater employee engagement.

As Caitlin Duffy, Research Director in Gartner’s HR practice, states, “The intent to leave or stay in a job is only one of the things that people are questioning as part of the larger human story we are living.” This “Great Reflection” highlights the need for organizations to deliver genuine value and purpose to their employees.

Benefits of Great Engagement for Employees

Investing in employee engagement can make a world of difference. When you invest in engagement, it sparks a positive chain reaction that transforms the entire work environment. Employees who feel valued and recognized are more productive, loyal, and excited to collaborate.

Below, we expand on some of the top benefits of employee engagement and its overall effect on the workplace.

Leads to Happier Employees

Employee engagement and happiness can be seen as two sides of the same coin. While HR and employers use the term "engagement," employees usually measure their job satisfaction by how positive they feel, what we typically refer to as “happiness” or satisfaction. 

Nurtures Connections Between Team Members 

Having friendly relationships with coworkers can act as a buffer against stress and anxiety. When employees are engaged and feel their work has a purpose, they’re more likely to be open to these kinds of connections. In turn, they collaborate more, build stronger connections, and enjoy a more positive experience overall.

Enhances Productivity 

Engagement and profitability are a perfect match. Research shows that companies with an engaged team are 18% more productive and 23% more profitable than those with low engagement. Plus, they see a 10% boost in customer satisfaction and 41% fewer product defects. Engaged employees are motivated to deliver top-notch work and tackle problems before they even arise.

Improves Retention Rates

Engaged team members are more likely to stick around because they’re excited about the impact their work is making. According to Gallup, companies with high engagement have up to 43% less turnover — meaning all the effort you put into your hiring and onboarding process will pay off in the long term.

When employees feel engaged and excited about the difference their work makes, they’re much more likely to stick around. In fact, Gallup found that companies with high engagement see up to 43% less turnover, meaning all the effort you put into your hiring and onboarding process will pay off in the long run. 

Increases Transparency

When employees feel comfortable discussing job-related concerns or issues with managers, supervisors, or executives, it fosters a sense of trust and support. Engaged employees know their voice matters, which strengthens transparency and boosts morale.

This open communication also allows management to address challenges — like work assignments or interpersonal conflicts — before they escalate, leading to more productive and harmonious working relationships.

Promotes Mental Health

Employee engagement promotes better mental health by creating a work environment where employees feel supported, valued, and connected. Engaged employees tend to experience more daily enjoyment and fewer negative emotions like stress, anger, and loneliness.

A company culture that encourages open communication — not just about successes but also struggles — demonstrates genuine care for employees' well-being, resulting in a healthier, more positive workforce.

Celebrates Successes and Milestones

Engaged employees feel valued when their efforts are celebrated.

Different types of employee recognition contribute to a culture where success is consistently recognized, and employees are engaged. Whether it’s through direct feedback, recognition in meetings, or written notes, gratitude is a game-changer.

Creates an Inclusive Atmosphere

Employee engagement plays a key role in creating an inclusive atmosphere where everyone feels welcome, safe, and free to be themselves. When employees feel valued by their teams and managers and are actively included in decision-making, it strengthens the sense of belonging. By focusing on diversity, equity, and inclusion (DEI) as part of your engagement strategy, you not only enhance your company culture but also boost your bottom line.

Employee Engagement Ideas for Every Generation

With several generations now in the workplace, it’s essential to recognize that each group has its own values and priorities. Understanding these differences will help you create an employee engagement strategy that resonates with everyone.

A multi-generational workforce offers immense benefits, from a wealth of knowledge and skills to opportunities for mentoring across age groups. However, engaging employees effectively means acknowledging their unique perspectives and experiences.

Generation X seeks strong leaders who lead by example and tackle challenges head-on, emphasizing the importance of role models in the workplace. Meanwhile, Millennials crave a connection to a common purpose. 

A recent survey conducted by Deloitte confirms that 20% of Millennials and Gen Zers have already changed jobs to better align with their environmental values, and another quarter plan to do so in the future. They also actively research the environmental practices of companies they purchase from and are willing to pay more for sustainable products.

Generation Z is poised to make up nearly one-third of the workforce by 2025, prioritizing skill development, salary transparency, and companies that support diversity and inclusion.

Gen Z tends to lean toward working from home, and it makes sense when you factor in that one in five of them have never worked in-office. They’re serious about working from home, with 70% willing to seek new employment if required to work in the office full-time.

While retirement benefits may be on most employers’ radars, insights from a recent McKinsey survey reveal that nearly a quarter of Gen Z respondents do not expect to retire at all, and only 41% expect to own a home one day. This is important to note as retirement or housing-related incentives are likely to be less appealing for this generation.

So, what do they want? 

For one, mental health services. 

55% of 18- to 24-year-olds report having received a diagnosis or treatment for a mental illness. Members of this age group are also the most likely to report being unable to afford mental health services, citing a lack of access to affordable mental health services as a significant barrier to their well-being.

With that in mind, here are some tips to help you effectively engage each generation.

How to Engage Generation X Employees (Born 1965 to 1980)

Gen Xers value strong leadership and authenticity. They prefer leaders who can dive into challenges and provide practical solutions. To engage this group:

  • Encourage collaboration: Build a culture of teamwork where experienced employees can mentor younger ones.
  • Promote work-life balance: Gen Xers appreciate flexibility, so consider offering remote work options or flexible hours.
  • Provide professional development opportunities: Offer training programs that enhance their skills, focusing on practical applications.

How to Engage Millennial Employees (Born 1981 to 2000)

Millennials seek meaningful work and connection. They want to know their contributions align with a larger purpose. Ways to engage millennials in the workplace include:

  • Create a strong company culture: Emphasize collaboration and inclusivity, fostering a sense of community.
  • Support environmental initiatives: Highlight sustainability efforts, as this generation is particularly concerned about environmental issues.
  • Facilitate career growth: Provide clear pathways for advancement and encourage employees to pursue learning opportunities.

How to Engage Generation Z Employees (Born 2001 to 2020)

Gen Zers are digital natives who prioritize transparency, flexibility, and mental health. To engage this tech-savvy group:

  • Offer flexible work options: Given their preference for remote work, offer hybrid schedules or fully remote positions.
  • Focus on mental health support: Provide access to mental health resources and create an open environment for discussing mental well-being.
  • Leverage technology: Use the latest tools and platforms to keep them engaged, such as virtual collaboration spaces and advanced communication methods.

Employee Engagement Ideas For In-House Teams

With a solid understanding of generational differences between employees, you’re better equipped to identify which employee engagement ideas are right for your workforce. Now, let’s take a look at some employee engagement ideas specifically for in-house teams.

Implement an Effective Return-to-Office Strategy

During the pandemic, many employees experienced work without the daily costs—financial, time, and energy—of commuting to the office. This experience hasn’t been forgotten, and post-pandemic, there’s a strong desire to maintain hybrid or remote work models permanently.

If you’re planning to bring employees back, your approach could make all the difference.

According to Gartner’s recent report on the future of work trends in 2024, 63% of employers increased the number of required days in the office in the last 12 months. 

Employees are now more aware of the costs of returning to the office, prompting discussions about who should bear these costs. With many employees believing they can perform their jobs just as well remotely, a return to office mandate can provoke pushback. Organizations need to consider the cost of in-person work when developing return-to-office (RTO) strategies.

Here are two ways to address these costs:

  1. Share Costs: Be transparent about the tangible and intangible expenses associated with returning to the office.
  2. Reduce Costs: Explore ways to alleviate these expenses for employees.

As you consider your RTO strategy, keep these points in mind:

  • Exceptions: Identify any exceptions to the in-office requirement for employees needing accommodations or those living out of state.
  • Phased returns: Determine if the return will be gradual and provide ample notice to support a smooth transition.
  • Make time in the office meaningful: Make sure employees aren’t just coming back to sit at desks for virtual meetings.
  • Create collaborative spaces: Create or leverage office spaces that support teamwork and collaboration.
  • Offer monetary incentives: Consider one-time bonuses to help cover costs related to returning to the office, such as vehicle maintenance or wardrobe updates.

You might also consider implementing supportive measures to get on your employees’ good side. Things like caregiving benefits, housing subsidies, or on-site childcare can help employees feel supported while navigating the complexities of returning to the office.

Create a Pet-Friendly Environment

While not all employees may be parents, many, particularly Millennials and Gen Z, are likely devoted to their pets. Statista reports that 87 million American households include a pet, with the American Pet Products Association (APPA) noting that 32% of Millennials, 27% of Gen Xers, and 16% of Gen Zers own pets.

Introducing a pet-friendly policy in the workplace can significantly enhance employee recruitment and improve employee retention, particularly in a multigenerational workforce. Allowing pets in the office not only creates a more engaging and productive environment, but it can also lead to greater employee satisfaction. According to the HABRI report, over 90% of employees in pet-friendly workplaces report feeling fully engaged, compared to just 65% in pet-free environments.

With such high rates of pet ownership, many employees would likely appreciate the chance to save on pet care costs. Additionally, they may be more inclined to stay late if they don’t have to rush home to tend to their furry companions.

Embracing a pet-friendly atmosphere not only caters to employees’ personal lives but also contributes positively to workplace culture and retention.

A Change of Scenery

Changing up the work environment can do wonders for team dynamics. 

Think back to your school days—walking into a new classroom was intimidating, especially if you didn’t know anyone. 

The same goes for the workplace. People are naturally social and want to feel connected to those around them. When colleagues form bonds, you’ll notice laughter and conversations filling the office, easing any tension.

You can foster these connections with team-building activities. Whether it's grabbing lunch, testing your knowledge with trivia, or collaborating on an escape room challenge, bringing employees together outside the office allows them to connect on a personal level and build relationships.

Encouraging these interactions can break up the routine, spark creativity, and improve communication. As employees become more comfortable with one another, communication naturally improves. Instead of needing to prompt them to share ideas or ask questions, they’ll start doing it on their own.

Data from Gallup shows that having friends at work is a key factor in employee engagement and job success. Employees who have a best friend at work are significantly more likely to:

  • Engage customers and internal partners
  • Get more done in less time
  • Support a safe workplace with fewer accidents 
  • Innovate and share ideas
  • Have fun while at work

Promote Work/Life Balance

Organizations that focus on work/life balance — like offering remote work options or flexible schedules — tend to attract and keep top talent. When employees feel valued and see that their well-being is a priority, they’re more likely to stick around.

Imagine this: Sarah, a marketing specialist, is juggling tight deadlines at work while trying to make time for her family and hobbies. When her company allows her to work flexible hours, she can pick up her kids from school and enjoy a yoga class in the evenings. This balance makes her happier and more productive at work. She comes back refreshed and full of creative ideas, which benefits her team and the company as a whole.

On the flip side, if a company doesn’t support a balanced approach, it can lead to burnout. When employees feel overwhelmed, their engagement dips, which can hurt team dynamics and the overall vibe of the workplace. 

Introduce Play Into the Workplace

"Employees who play together stay together." 

As highlighted in BrightHR's It Pays to Play report, the integration of fun and play at work is increasingly important. Beyond enhancing the bottom line, play positively impacts overall business dynamics.

Michelle Lee, partner and managing director at IDEO North America, emphasizes that a thoughtful approach to play can transform workplaces into more dynamic environments:

“As we return to the office, many traditional practices may no longer be effective. This shift presents a unique opportunity to embrace play. While the concept of ‘work’ often suggests a single path with a defined right answer, this can create pressure and hinder exploration. In contrast, play encourages freedom to experiment and discover diverse solutions, often resulting in more innovative outcomes that help organizations adapt to changing circumstances.”

Promote Volunteer Programs

According to Deloitte’s 2024 Gen Z and Millennial Survey, 75% of Gen Z and millennials say that a company's community involvement and impact on society are important when choosing a potential employer.

There are a number of ways volunteering benefits employees:

  • Feel-good vibes: Employees feel empowered when they can contribute to causes close to their hearts, and this newfound confidence carries over into their professional lives.
  • Learning on the go: Employees can develop their skill set while volunteering, bringing those skills back to the office. 
  • Making new connections: Volunteering is a great way to network and make new friends, bringing your team closer together.

To maximize the impact of volunteering on employee engagement:

  • Match community needs with employee passions: Survey your local area to find out where your help is most needed. Armed with that information, ask your team where their interests lie so you can find opportunities that truly speak to them.
  • Connect volunteering to your company's core values: Align volunteer work with your business goals. For example, if sustainability is a core value of your organization, go green with your volunteer work.
  • Get everyone on board, from the mailroom to the boardroom: Encourage leaders to roll up their sleeves and join in. Make it easy for everyone to participate by giving people time off to do some good in the community.
  • Show your volunteers some love: Recognition is important, and volunteers deserve to be celebrated for their contributions. Share success stories to inspire others and keep the momentum going.

By prioritizing community engagement and facilitating employee volunteering, you can make a positive impact and boost employee engagement.

Create a Culture of Health and Wellness

Health and wellness initiatives focus on enhancing the physical and mental well-being of employees, which can lead to reduced stress, improved health, and greater focus. 

Some examples of ways you can implement health and wellness in your organization:

  • On-site fitness challenges: Whether virtual or in-person, these challenges promote health and team spirit among employees. Activities can include step challenges, yoga classes, or group workouts.
  • Guided meditation sessions: Regular meditation can lower stress levels, boost concentration, and encourage relaxation. These sessions equip employees with essential tools to manage daily pressures.
  • Company-sponsored sports leagues: Organizing recreational leagues for sports like soccer, basketball, or bowling offers employees a fun way to stay active, forge relationships, and unwind outside of work.

Incorporating wellness and mindfulness activities creates a healthier, more balanced work environment, benefiting your business and employees alike.

Employee Engagement Ideas for Hybrid and Distributed Teams

Whether your team is spread across different time zones or working from home, it’s still essential that they feel valued and engaged. While engaging distributed teams can be a challenge, it’s also a great opportunity to get creative and strengthen connections. Here are some employee engagement ideas to keep hybrid and remote employees engaged, no matter where they work.

Create an Onboarding Experience That Drives Employee Engagement

Bringing a new employee on board isn’t cheap. According to the Society for Human Resource Management (SHRM), the cost to find and onboard a new employee ranges from $7,500 - $28,000, including job board fees, background checks, and training. Soft costs — such as lost productivity — can account for up to 60% of the total hiring cost.

To add insult to injury, 31% of new hires quit within six months. 

A strong onboarding process helps new team members understand the company’s goals and how they fit into the bigger picture, boosting engagement and empowerment from day one. Employees want to know their role has purpose and that they’re contributing to the company’s success.

As time-management coach Anna Dearmon Kornick points out, engaging employees starts during recruitment. “The hiring process is your first chance to find candidates who align with your company’s values. Use onboarding to inspire recent hires to take ownership of the company’s mission right from the start.”

To get onboarding right, Kornick recommends focusing on the four C’s: compliance (rules and regulations), clarification (job expectations), culture, and connections. Personalize welcome packets, cover essential paperwork and training, share your company values and assign mentors to help new hires feel supported from the start.

Boost Employee Retention Through Recognition

When you’re working with a distributed workforce, it can be easy to forget to show your appreciation, but that doesn’t make it any less important. A Harvard Business Review study found that employees with managers who excel at recognition are 40% more engaged than those with less supportive managers.

BambooHR identifies four key types of recognition:

  • Public recognition (awards)
  • Private recognition (praise from peers or bosses)
  • Promotions
  • Monetary rewards (bonuses, trips, or pay increases)

These gestures make team members feel valued, boosting job satisfaction and retention. 

Employees respond differently to different types of recognition, so it’s a good idea to try to cover all your bases. Here are some engaging ways to appreciate your remote staff:

  1. Treat them to lunch: Send gift cards for Uber Eats or local restaurants, allowing employees to order their favorites. You could also host a virtual lunch gathering on Teams or Zoom.
  2. Hold a virtual awards ceremony: Celebrate achievements with an online ceremony, using digital rewards like gift cards in place of traditional awards.
  3. Public recognition: A simple shoutout on Slack to acknowledge someone's contributions goes a long way. In fact, it's one of the easiest and most effective ways to show appreciation for your team. Applauz helps you build a culture of recognition by celebrating your team's achievements, both big and small.

Support Employees Through Mentorship Programs

Consider adding a mentorship program to your onboarding process or as an ongoing benefit. It gives new hires someone they can turn to for advice in a casual, one-on-one setting, making it easier to ask questions they might not want to bring up with their manager. It’s also a great way to help them understand the company culture.

Tailoring mentorship to individual needs ensures employees have the resources they need to thrive long-term. 

For instance, women face unique challenges in the workplace, such as gender bias and work-life balance struggles. Women in leadership roles who’ve experienced these issues can be invaluable mentors to younger female employees.

Take Randstad’s WIN Mentorship Program, which pairs mentors and mentees with similar goals for growth. They meet monthly to discuss challenges, plan actions, and track progress. Programs like these boost learning and retention, with mentors seeing a 20% higher retention rate.

Harness the Power of Employee Engagement Tools

Without daily in-person interactions, it can be difficult to gauge employee sentiment and detect subtle shifts in company culture. Over time, this can negatively impact overall happiness and erode productivity. 

Employee engagement tools can help you understand the workplace atmosphere and collect employee feedback.

Here are a few benefits of using engagement tools:

  • Voice and feedback: Employees can express opinions, concerns, and praise freely. Applauz’s Pulse Surveys are the perfect solution to help employees feel heard and measure engagement levels.
  • Regular check-ins: Enable biweekly check-ins to monitor employee satisfaction and overall morale.
  • Open communication: Direct employee feedback channels allow for forthright discussions between employees and managers.

Project management tools, chat applications, video conferencing services, and team calendars can all help keep hybrid and remote teams connected, improving communication, trust, and engagement.

Boost Engagement Through Work Flexibility

If the last few years have taught us anything, it’s that not everyone works in the same way.

In the post-pandemic workplace, there are dedicated office-goers and those who would rather clock in from the comfort of home, and a whole spectrum in between. To satisfy each employee's individual needs, a flexible approach is needed. 

When you give team members the power to customize their schedules or work remotely, they feel empowered and in control of their work-life balance. This freedom not only lifts employee morale but also drives productivity. 

According to Deloitte's marketplace survey, a whopping 94% of respondents enjoy the benefits of work flexibility, with many noting that it reduces stress and improves mental health. This adaptability helps employees juggle their professional responsibilities and personal lives, leading to greater employee job satisfaction and loyalty.

Navigating The Modern Workplace: Tips for Inclusive Employee Engagement 

While coming up with your employee engagement plan, keep inclusivity front and center.

Build Inclusion Into Your Core Values

Clearly articulate your commitment to diversity and inclusion every chance you get — think mission statements, policies, and everyday practices. Train leaders and employees on the importance of inclusive behaviors, emphasizing how they contribute to team cohesion and innovation. By embedding these values into the fabric of the organization, you signal that every employee's perspective is essential, creating a sense of belonging.

Create a Safe Space for Employees to Communicate

By making it safe for employees to communicate, you empower them to take an active role in shaping their workplace experience.

Give employees the opportunity to express their thoughts on engagement strategies without fear of judgment, like anonymous surveys or regular check-ins. Forums can be a valuable tool for sharing ideas and feedback, ensuring all voices are heard. 

Leverage Technology

Collaboration tools can even the playing field, making it possible for all employees to contribute, regardless of their location or abilities. Consider platforms that help you to build an employee engagement strategy tailored to your needs. This might include gamification or rewards programs meant to celebrate achievements and encourage participation. Regularly review tools and technologies to make sure they’re relevant and enhancing overall engagement.

Observe Culturally Significant Dates and Milestones

Holidays, awareness months, and cultural celebrations are great opportunities to make employees feel valued. Workplace holiday and event ideas include hosting events, sharing educational resources, or encouraging employees to share their experiences and traditions. By honoring diversity in this way, you demonstrate respect for different backgrounds and perspectives, strengthening team bonds.

Consult External Groups for Ideas

Running out of ideas? External groups, organizations, or consultants specializing in diversity and inclusion can be a great source of inspiration. Experts in the DEI field can provide valuable resources, training programs, and best practices tailored to your workplace. Plus, you can broaden your own understanding of inclusive strategies and learn how to implement them effectively within your organization.

Top Employee Engagement Ideas From Industry Leaders

Employee engagement continues to be a critical focus for businesses worldwide. Several companies are raising the bar with innovative approaches, leading to greater employee satisfaction, retention, and productivity. These companies aren't just great places to work—they’re also reaping the rewards of highly engaged teams.

Here are some ideas to inspire your own employee engagement tactics.

Salesforce: Using Technology to Increase Employee Engagement

Salesforce leverages its expertise in data and technology to enhance employee engagement, making it one of the top places to work. The company's employee engagement strategies focus on nurturing strong connections between employees, managers, and the organization.

  1. Robust onboarding programs: Salesforce starts building engagement from day one. New hires participate in a yearlong training program before fully integrating into the workforce. After training, each employee is assigned a mentor, or "work buddy," to help them transition smoothly and maintain high productivity.
  2. Employee wellness and work-life balance: Salesforce recognizes that a happy, healthy workforce is a productive one. Its wellness reimbursement program allows employees to receive up to $100 per month for activities such as fitness classes, concerts, and therapy. This focus on personal development boosts overall well-being and employee engagement.
  3. Combining technology and human interaction: While automation plays a significant role in Salesforce's operations, the company strategically limits it in areas where human interaction is more effective. By encouraging relationships between managers and their teams, Salesforce strengthens bonds, improves communication, and boosts employee engagement.

Google: Flexibility and Growth as Engagement Drivers

Google has long been recognized for its innovative approach to employee engagement activities, offering a work environment that nurtures personal and professional growth. The company’s strategies focus on how to maintain and improve employee happiness, a principle that drives its continued success.

  1. Flexibility and the 80/20 rule: Google’s 80/20 rule allows employees to spend 20% of their work time on personal projects that inspire them. This flexibility fuels innovation and keeps employees motivated, helping them feel more connected to their work.
  2. Comprehensive benefits: Google’s benefits go far beyond a competitive salary. From hybrid car subsidies to on-site health services and employee stock options, the company ensures that its workforce feels valued and appreciated.
  3. Open communication: Google encourages a culture of open dialogue. Many of the company’s most successful innovations, including Gmail and Google News, have come from employee suggestions. Leadership actively listens to its employees, reinforcing a culture of trust and collaboration.

Kaiser Permanente: Prioritizing Emotional and Mental Well-being

Kaiser Permanente stands out in the healthcare industry for its dedication to both employee and patient well-being. The organization acknowledges that employee morale is vital to its overall success and has invested heavily in initiatives that promote engagement and health.

  1. Focus on mental health: Kaiser Permanente has implemented various programs that address employee resilience, stress management, and mental health. Their wellness initiatives, including healthy eating programs and resilience training, help employees feel supported in and out of the workplace.
  2. Elite perks: Employees at Kaiser Permanente enjoy comprehensive health benefits, generous paid time off, and flexibility for a better work-life balance. These perks contribute significantly to employee retention and satisfaction.
  3. Community engagement: Kaiser Permanente promotes social responsibility both internally and externally. Employees regularly participate in outreach programs, creating a sense of community and strengthening bonds within teams.

Spotify: Boost Employee Engagement Through Ownership and Innovation

Spotify, a leader in the music streaming industry, is also a frontrunner in employee engagement. The company emphasizes personal growth and teamwork, ensuring that employees feel both empowered and valued.

  1. Self-directed career trajectory: Spotify encourages employees to take charge of their career development, fostering a sense of ownership over their professional journeys. This autonomy leads to higher levels of engagement and job satisfaction.
  2. Culture of innovation: At Spotify, risk-taking and failure are viewed as opportunities for growth. The company encourages employees to think creatively and challenge norms, which leads to continuous innovation within the company.
  3. Transparency and collaboration: Employees at Spotify work together as a cohesive "band," with each member playing an essential role. Open communication and regular feedback help create a culture of transparency and collaboration.

NVIDIA: Collaboration and Creativity at the Core of Employee Engagement

As one of the top players in the tech industry, NVIDIA excels at employee engagement by creating a collaborative environment meant to encourage employees to express creativity and innovative ideas.

  1. Collaborative work environment: NVIDIA prioritizes teamwork, hosting community outreach events and team-building activities to strengthen relationships among employees. This collective mindset reduces unhealthy competition and promotes productivity.
  2. Encouraging innovation: Recognizing the importance of creativity in the tech industry, NVIDIA provides an environment where employees can freely explore new ideas. By offering autonomy and supporting innovation, the company empowers its workforce to excel.

In 2024, these companies are not only refining the employee experience but also setting the pace for how organizations worldwide can encourage engagement, innovation, and loyalty. From flexible work arrangements to wellness programs, these strategies highlight the growing importance of employee-centric cultures that prioritize personal and professional growth.

The Role of HR In Employee Engagement

As we explore employee engagement ideas, it’s important to recognize that no two workplaces are alike. With differences in demographics, resources, interests, and abilities, there is no one-size-fits-all solution. So, how can you identify the strategies that will resonate with your team?

A recent Gartner survey reveals a major hurdle to employee engagement: frustration with feedback processes. Only one-third of employees feel confident that their organization will act on their suggestions, and 46% wish their employers would take more steps to address their concerns. This perceived lack of action prevents employees from connecting to and benefiting from engagement initiatives.

To close this action gap, HR needs to address three key challenges:

  1. The first step is identifying the right problems. While HR often relies on employee surveys, there’s a risk of missing some key issues. For instance, many employees crave more recognition and development opportunities. Gartner’s survey showed that 40% of employees would rather refine processes than pursue more development. By encouraging open conversations with employees, HR can uncover daily frustrations and turn them into valuable growth opportunities. 
  2. Completing engagement efforts is another challenge we see on the regular. Even with substantial investments in employee engagement, many organizations struggle to see results. Research shows that managers are responsible for 10 out of 12 engagement actions. Yet, only 19% of CHROs believe managers know how to act on feedback. To turn this around, HR needs to better support managers, working together to interpret engagement data and create actionable plans. 
  3. Making actions relevant is another key component of keeping employees engaged. The problem is that many employees don’t connect with engagement initiatives, and that’s often because employee "engagement" is more of an HR buzzword than something they relate to. To fix this, shift to a shared language that’s all about people and experiences, cutting out the jargon. Organizations that make their HR initiatives clear and meaningful stand to see a 49% increase in employee engagement

Key Takeaways for Modern Employee Engagement

Modern employees are driven by their values and personal goals; for them, work is just one piece of the puzzle that is their lives. With hybrid and remote work on the rise, you’ll need to align your engagement strategies to suit the needs of a flexible workforce. Transparency and team-building are key to boost employee engagement.

Embracing diversity and inclusion brings fresh employee engagement ideas and perspectives that can only strengthen your team.

Tools like Applauz can help you create a thriving company culture by recognizing achievements, promoting well-being, and nurturing strong relationships. And when employees thrive, so does your organization.